Why we are doing it
Trust in the charitable sector is broken. In the past few years major scandals shook the sector and people got frustrated by costly and annoying donor recruitment strategies. As a result, people’s faith in charitable organisations has dropped dramatically.
Kinder is the first organisation to address the needs and concerns of people who (potentially) want to donate. Kinder thoroughly vets the performance of charitable organisations and allows donors to act instantly when confronted with the world’s problems.
What we want to achieve
We are here to disrupt the complex world of charitable giving. We want to restore trust in the charitable sector by making donating easier, more effective, and more rewarding, ultimately triggering the sector towards improving its performance.